Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie Vive Audio and Christie RGB pure laser cinema projectors, the first of their kind in the country. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.
D-Box has signed a contract to install its motion seats in four auditoriums and one large format screen at Kinopolis’s Mathäser Filmpalast’s flagship cinema complex in Munich. This brings the total number of D-Box screens 4 auditoriums including one large format screen. This brings the total number of D-Box screens at Kinopolis to 31.
Muvi Cinemas in Jeddah, Saudi Arabia has installed the first Samsung Onyx Cinema LED screen in the kingdom. “Muvi Cinemas is proud to partner with Samsung Electronics to launch the new Onyx Cinema LED screen, bringing the latest innovation in cinemas to our upcoming developments at U-Walk Riyadh, Nakheel Mall Riyadh and Mall of Dhahran,” said Adon Quinn, general manager Muvi Cinemas.
A new organization was formed in recent weeks designed by women in exhibition for women in exhibition. Heather Blair, the founder of the new trade group Women in Exhibition, says the idea had its beginnings one day at a conference when, for the latest in more times than she can remember, she was the lone woman taking part in a panel discussion with a group of all white men. She says she knows many talented and intelligent women who have as much to offer the industry as men do and she set her mind to changing things. I recently spoke with Blair about her plans and goals for the new organization. Here is our conversation.
Fathom Events continues its celebration of Friends’ 25th anniversary by bringing eight Thanksgiving-themed episodes of the legendary series to movie theaters across the U.S. over two days: November 24 and November 25. Each day will feature four unique episodes that have been newly remastered in 4K from the original 35mm camera negative.
The Rochester Institute of Technology, a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at Magic Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more.
The Middle East and North Africa Cinema Forum, the region’s only cinema convention, held last week in Dubai, concluded with an awards ceremony, recognizing industry leaders in the MENA region. Executives from cinema chains, major studios, film distributors and their global partners attended the red-carpet affair. The awards were quantified by ComScore and presented in partnership with Dubai Studio City.
With both an increasingly diverse movie going audience and an increasingly diverse U.S. population, understanding how to attract diverse audiences will soon be paramount to the success of filmmakers and marketers, and to the sustainability of the exhibition sector. Movio’s recently released white paper, The Diversity Demand: Securing the Future of Movie Going, examines how theatrical audience composition correlates to increased representation on screen, and if this suggests an opportunity to drive box office by producing content representative of audiences that have historically been underrepresented in film.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
Viewers in a movie theatre are more likely to have a better overall experience than those in a home setting, according to the 2019 Showcase Cinemas Theatre Vs Home Biometrics Study. This first-of-its-kind biometrics study examines not only how excited moviegoers felt while watching a movie in a movie theatre versus a home setting but also how much more satisfied study participants were with key aspects of watching a movie in-cinema versus a home environment.