Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.
CinemaCon 2017 demonstrated, once and for all, that this is truly the dawn of the digital cinema era. The installation of digital projection systems in virtually every movie theatre in the world was the beginning of something, not the conclusion, because it opened the door to a wide range of possibilities. The tradeshow floors in Caesar’s Palace demonstrated this fact more than ever before. For the third consecutive year, a host of new companies crowded the exhibit halls. On display were products and services designed not simply to improve the operation of a movie theatre, but, in some cases, to expand the concept of what a movie theatre is. And, for the third year in a row, Digital Cinema Report is presenting the Catalyst Award to those products that we consider to be the best new technology on display at CinemaCon 2017.
Post house Light Iron has appointed Rick Anthony to the newly created role of general manager in its New York facility. The addition comes after Light Iron added a second floor in 2016 to triple its inventory of editorial suites.
Barco is collaborating with Lucasfilm and ReedPOP on the Star Wars Celebration event, being held in Orlando, Florida at the Orange County Convention Center on April 13-16. During the four day event, devoted Star Wars fans will experience the latest in laser projection technology as they gather at the Galaxy Stage to attend high-profile guest panels, including Mark Hamill, Anthony Daniels, Hayden Christensen and more, and watch a special tribute to 40 years of Star Wars.
The Indian post-production house FutureWorks is currently celebrating a decade in business. Senior colorist Rahul Purav spoke with Digital Cinema Report about the process of color grading and about some of the many films projects the company has worked on over the years.
The Motion Picture Academy’s Academy Color Encoding System is now widely used across the movie industry but perhaps surprisingly, it’s also gaining traction in the gaming world. To learn more, Digital Cinema Report recently spoke with Brian Karis at Cary, North Carolina-based Epic Games. The company is known for its industry-leading Unreal Engine, a ground breaking game engine that can be used by other game developers who do not want to develop their own engine.
Hidden Figures recounts the story of three female African-American mathematicians who played an integral role in John Glenn’s successful launch into space and return. Captured on 35mm film, the movie is largely live action, but features nuanced CG throughout. Crafty Apes delivered 328 VFX shots for the film, working out of its Atlanta facility, with founder Chris LeDoux at the helm, Mark LeDoux overseeing local artists and Tim LeDoux guiding the final look out of the studio’s LA facility.
Green Day and Abramorama are collaborating to distribute the upcoming film Turn it Around: The Story of East Bay Punk to be released across the USA in tandem with Green Day’s Revolution Radio World Tour during the summer of 2017. Abramorama will release the film, which was executive produced by Green Day, in theaters across North America and will work with the filmmakers on the global release across all platforms.
Award-winning animation studio Laika has tapped Striker Entertainment to serve as its worldwide licensing agent.
If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.