Exhibition

Upgrading Digital Cinema Audio

Thu, 06/06/2013 - 17:52 -- Nick Dager

With the digital cinema standard of 24-bit, up-to-16-channels of PCM non-compressed audio, now becoming reality, new challenges have arrived for existing equipment. Upgrading with just higher powered versions of existing solutions is just not enough to benefit from the new audio standard; speech, music and effect should be reproduced with non-compressed non-colored detail, with lowest distortion and fullest digital dynamics. Alcons has introduced the CR3 screen system to address the problem.

NCM Hosts Second Ad Upfront

Thu, 06/06/2013 - 17:45 -- Nick Dager

Announcing new deals with Twitter and Foursquare, NCM Media held its second annual upfront presentation last month at New York City’s AMC Loews Lincoln Square movie theater. According to NCM, it is America’s No. 1 weekend network, consistently ranking higher in reach than any other network on Fridays and Saturdays. As the largest cinema network in the U.S., NCM delivers national reach and scale that is comparable to – and often bigger than – the biggest TV networks.

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