Exhibition

Cinemark Opens New Theatre in Houston

Mon, 11/14/2022 - 07:49 -- Nick Dager

The Cinemark Missouri City and XD Theatre has opened in the Fort Bend Town Center in southwest Houston. The 14-screen theatre is the first to showcase a reimagined theatre design, and, the company says, it brings the best in exhibition to Houston moviegoers, with immersive, first-class amenities including two XD auditoriums, all Luxury Lounger recliners and a new look and feel that enhances the customer experience from the minute they walk into the theatre, all the way to the end credits

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Cinemark

The Totah Theatre is Reborn

Wed, 11/09/2022 - 12:09 -- Nick Dager

One of New Mexico’s oldest movie theatres recently underwent a major renovation and has been given a new lease on life. Opened in 1949 and used as a movie theatre until 1982, the Totah Theatre thereafter was used as a performance theatre. In 2006, the Totah Theatre was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a film center for the region.

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CES+
Severtson Screens

Movio Launches Cinema EQ Marketing Tool

Wed, 11/09/2022 - 09:58 -- Nick Dager

Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.

AMC Theatres to Create Zoom Rooms at Some Locations

Tue, 11/08/2022 - 10:31 -- Nick Dager

AMC Theatres and Zoom Video Communications today announced that will turn some AMC locations throughout the United States into Zoom Rooms. As hybrid work has become more commonplace throughout the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences.

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