The Middle East and North Africa Cinema Forum, the region’s only cinema convention, held last week in Dubai, concluded with an awards ceremony, recognizing industry leaders in the MENA region. Executives from cinema chains, major studios, film distributors and their global partners attended the red-carpet affair. The awards were quantified by ComScore and presented in partnership with Dubai Studio City.
With both an increasingly diverse movie going audience and an increasingly diverse U.S. population, understanding how to attract diverse audiences will soon be paramount to the success of filmmakers and marketers, and to the sustainability of the exhibition sector. Movio’s recently released white paper, The Diversity Demand: Securing the Future of Movie Going, examines how theatrical audience composition correlates to increased representation on screen, and if this suggests an opportunity to drive box office by producing content representative of audiences that have historically been underrepresented in film.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
Cinema advertising company Spotlight Cinema Networks has announced several promotions within its national sales department. The changes are effective immediately and include: Bob Shaw promoted to executive vice president, national; Karen Brady promoted to senior vice president, Eastern region; and Mandi Dyner promoted to senior vice president, Western region
Viewers in a movie theatre are more likely to have a better overall experience than those in a home setting, according to the 2019 Showcase Cinemas Theatre Vs Home Biometrics Study. This first-of-its-kind biometrics study examines not only how excited moviegoers felt while watching a movie in a movie theatre versus a home setting but also how much more satisfied study participants were with key aspects of watching a movie in-cinema versus a home environment.
I’ve been thinking for some time now about how to issue a new press release regarding the same old boring story about the never-ending lawsuits taking place between RealD and Volfoni, being totally clear and transparent so that everyone understands my words and the situation without making it too technical or using patent jargon that no one is going to understand. I consider at this stage it is important the communication is clear and straight.
The Walt Disney Studios will release four upcoming titles in CJ 4DPlex’s multi-sensory 4DX format. Following the successful global release of The Lion King and Aladdin in 4DX, Maleficent: Mistress of Evil will be released in October, followed by Frozen 2 and Ford v Ferrari in November and Star Wars: The Rise of Skywalker in December.
Sony Pictures will release more films for 2019-2020 in MediaMation’s immersive cinema MX4D format. The format was programmed for nine Sony Pictures releases this calendar year, starting with Escape Room, through the blockbuster, Spider-Man: Far From Home.
Africa will be a key focus when the Emerging Cinema Markets Conference at the Grand Tarabya Hotel in Istanbul convenes November 19-21. The conference is run by Digital Cinema Solutions Events. Rob Arthur, founder and director of DCS Events and senior consultant at the Big Picture says, “Cinema in Africa is the new frontier. It is critically important that the industry stakeholders work as a team to best manage the growth opportunities cross the continent.”
Arts Alliance Media and Motion Picture Solutions have signed a strategic co-operation agreement, which will see AAM collaborate with MPS and its invested partner Gofilex on a global content e-delivery system.