Distribution & Exhibition

Box Office Numbers Positive but Mixed

Wed, 07/13/2022 - 10:26 -- Nick Dager

Another Marvel blockbuster thundered into the Global number one spot this past weekend as Thor: Love and Thunder debuted at $303.2 million. The Domestic launch saw Love and Thunder ($144.2 million) outstrip 2018’s Thor: Ragnarok, also directed by Taika Waititi, by just shy of 17.5 percent. However, it significantly trailed 2022’s previous MCU title Doctor Strange in the Multiverse of Madness (-23 percent), according to a new report from the London-based analytics firm Gower Street. A similar trend was seen internationally where Love and Thunder’s reported $159 million debut across 47 markets tracked 29 percent ahead of Ragnarok but 32 percent behind the Doctor Strange sequel. Overall, box office results were mixed across the board.

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