Kinepolis’ Jaarbeurs, Utrecht opens October 10 and will feature laser projection, RealD 3D and a MediaMation MX4D auditorium. This is the first of several Kinepolis based MX4D locations as part of a recent deal.
Distribution & Exhibition
Movio has named Shona Grundy head of product. Grundy will work out of Auckland and report to Movio co-founder and CEO William Palmer. A seasoned entrepreneur and product leader, Grundy will be responsible for capturing the required outcomes of the market, related industries, as well as the Movio front-line team and distilling this information into a product vision that provides clear and cohesive direction for the company.
The International Union of Cinemas (UNIC), the trade body representing cinema operators and their national associations across 38 European territories, has voiced its support for the National Association of Theatre Owners resolution laying out aspects of its digital cinema technology evaluation program. The technology evaluation program was approved last month by NATO’s executive board at the organization’s annual meeting.
Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures’ Gemini Man, premieres October 6 at the TCL Chinese Theatre in Los Angeles. As has been the case with Lee’s most recent work, the film stretches technological boundaries by being produced in 4K resolution, stereoscopic 3D, and shot at 120 frames per second. The premiere will use Cinity, the new HFR cinema projection system developed by Christie for Huaxia Film Distribution. Christie’s strategic partnership with Huaxia Film Distribution and GDC Technology Limited resulted in the development of the Cinity Cinema System based on two Christie CP4450-RGB HFR projectors.
Apple Cinemas in Simsbury, Connecticut has installed nearly seven hundred Atom Seating Neon Recliners with swivel tables in eight auditoriums.
A new study reports that art house movie patrons greatly value their local theatres and show that both with their attendance and their money. For the sixth consecutive year, the Art House Convergence, a trade organization, partnered with Avenue ISR to learn more about art house audiences in the U.S
Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and 815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver a high contrast ratio of 10,000:1 and are high dynamic range and high frame rate capable.
CJ 4DPlex and Paramount Pictures have expanded their ongoing partnership to release the action-thriller Gemini Man in the ScreenX format. Directed by Ang Lee. Gemini Man in ScreenX will be shown in theaters worldwide beginning October 2, on 233 screens, across 22 countries. The film opens in the U.S. on October 11 at Regal Cinemas, B&B Theatres and CGV Cinemas.
Leading Hindi films distributor Yash Raj Films has teamed with California based MediaMation to release the Indian feature War in MX4D. The film is one of the most anticipated features of all time for the Indian film industry.
National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.