Land Rover has launched an exclusive cinema advertising campaign with Spotlight Cinema Networks to promote the new Range Rover Evoque. The cinema-advertising campaign launched June 28 and will run through the beginning of August in Spotlight’s network of theatres across the country. The creative will appear within Spotlight’s exclusive Trailer Pod.
Distribution & Exhibition
CinemaNext UK and Omniplex Cinema Group, Ireland’s largest cinema circuit, today announced the signing of an agreement for the sale and roll out of RGB+ Laser-light source upgrades and light engine clean for Barco projectors in 29 Omniplex auditoriums. The roll out across 24 Omniplex cinemas in Ireland and Northern Ireland will take place through the second half of 2019 and adds to the 2018 upgrade to laser of 15 of Omniplex’s largest screens.
Éclair has hired Christophe Massie as the new head of its preservation division, effective immediately. An alliance has also been struck with Massie’s conservation and media management company, Orfeo. Under the agreement, Orfeo benefits from Éclair’s European sales and business services and relocates from its current premises to Éclair’s Paris-Vanves and Auxerre locations.
CinemaNext and French cinema circuit Megarama today announced a large-scale agreement for the sale and installation of a minimum of 110 Barco Laser projectors at 15 of the circuit’s current sites and upcoming new cinema builds through 2021. Per the agreement, CinemaNext will oversee the replacement of Series 1 digital projectors in all Megarama-branded cinemas located in France, Spain and Morocco.
Last week, seven years after the group’s inception, the Event Cinema Association managing director Grainne Peat proudly took center stage at CineEurope and presented ECA members’ product presentation to a packed main auditorium. This successful event did not happen overnight.
Eastern European speaker manufacturer Mag Cinema has introduced several new speakers including the 400 series for small to mid-sized halls, three next generation screen speakers for mid-sized and large halls, and a complete surround series with uniform appearance.
The Star Cinema Grill of Richmond, Texas has become the second movie theatre in North America to install a Samsung Onyx LED Cinema Screen. And in true Texas style at 46-feet wide, it’s the largest Onyx screen in North America.
The Emerging Cinema Markets Conference will be held for its second year November 19-21 in Istanbul. Building on the success of last year’s event, this year special focus sessions will be held on Turkey, Africa, the Balkans, Central Asia and other emerging countries. There will also be an update on the Gulf Cooperation Council cinema industry hosted by The Big Picture Cinema Consultants. Keynote speakers and the full schedule will be announced over the coming months.
CinemaNext has opened a branch office in the Portugal city of Porto to meet cinema exhibitors’ procurement and technical services needs. The new entity, named CinemaNext Portugal, is headed by Francisco Lafuente, current general manager of CinemaNext Spain, based in Valencia.
The Cinema Technology Community has published a report about the causes of 3D crosstalk. According to the not-for-profit independent cinema technology organization, while no single piece of equipment (port glass, projector, 3D system, 3D screen and eye wear) is necessarily responsible for the introduction of 3D ghosting, any and all elements in the light path can have a contributing effect inside of a closed ecosystem.