National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.
Distribution & Exhibition
Dolby and Guangzhou Jinyi Media Corporation, owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos cinema screen in China at Jinyi Cinemas Jiaxing site. Jinyi has established its presence in more than 60 cities across China, such as Guangzhou, Beijing, Shanghai, Tianjin, Shenzhen, Suzhou, and Wuhan, with more than 170 self-owned cinemas, in which 88 screens are equipped with Dolby Atmos. Dolby Atmos has become the largest premium format in China by screen count, according to the latest statistics from EntGroup Inc.
B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Sony Electronics has announced the expansion of its Sony Digital Cinema premium large format movie theatre auditorium in its first location in Texas, at Galaxy Theatres in The Colony. The contemporary cinema is planned to open next spring at Galaxy Theatres’ newest venue at Grandscape in the Dallas/Fort Worth area – a one-of-a-kind, mixed-use real estate development featuring shopping, dining and other attractions.
AMC has selected Cineplex Digital Media to manage and enhance AMC’s digital network at approximately 630 locations across the United States, including its box office signage, theatre menu boards and other ancillary signage. As part of the agreement, CDM will deploy its Flex Experience Platform throughout AMC’s domestic theatre circuit.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
National CineMedia today announced three new segments of national advertising opportunities that the company believes will become the most prized in the cinema-advertising marketplace
Established in the 1920s, the Lido Cinema in Auckland is one of New Zealand’s oldest and most prestigious cinemas. Originally opened as a single-screen art house cinema, the Lido expanded with a second 44-seat capacity theater known as The Lounge in 2005. The Lido recently decided to upgrade the aging 5.1 sound system in The Lounge.
CJ 4DPlex announced today that Lionsgate is releasing Rambo: Last Blood and Midway in the company’s immersive, multi-sensory 4DX format. Rambo: Last Blood opens September 20; Midway opens November 8.
Kino Arena and MediaMation have signed an agreement to open four MX4D auditoriums in Bulgaria. The first installation is scheduled for an early fall opening in The Mall of Sofia.