Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
Distribution & Exhibition
Last summer, Emagine Entertainment showed the first-run movie Ideal Home starring Paul Rudd at its Royal Oak Cinema in Detroit using Nagra’s myCinema technology. “This is the first-time audiences have enjoyed a feature length film leveraging advanced digital compression technology via Nagra-secured myCinema theater premise equipment,” said Jean-Luc Jezouin, Nagra’s senior vice president business development. “The plug-and-play experience of the myCinema solution offers a significant leap in digital cinema distribution technology, alleviating enormous costs experienced with traditional digital cinema prints.”
The way it’s supposed to work, a cinema should be able to acquire DCI Compliant equipment with the assurance that first release movies would not be withheld for reason of having the wrong gear. With the recent release of its DCI Memorandum Regarding Direct View Displays, it is no longer clear where DCI is heading.
Wanda Cinema has opened the world’s first Onyx multiplex theatre at its Shanghai Arch Wanda Cinema in Shanghai, China. The theatre, which opened September 7, has six Samsung Onyx screens in one location.
At its summer business retreat held in Napa, California last month, the International Cinema Technology Association’s worldwide cinema dealer membership awarded Cinionic the top honor for manufacturing and service excellence.
IMAX Corporation and Wanying Cinema Line, a subsidiary of China Resources Land, one of China's largest state-owned commercial developers, today announced an agreement for 14 new IMAX theatres. The theatres will feature IMAX with Laser and are expected to open between 2018 and 2021. This agreement brings the total number of contracted IMAX theatres in Greater China to more than 900.
When the innovative Crowne Pointe Theatre complex in Elizabethtown, Kentucky, has its grand opening in October, all nine auditoriums will feature Christie projectors. Integrity Entertainment Systems supervised the installation and project management. Highlighting the installation is the Christie CP4325-RGB pure laser projector in the giant, 60-foot screen in the 226-seat auditorium, the largest of the nine auditoriums.
The Hollywood Professional Association has issued the call for proposals for the 2019 HPA Tech Retreat, which includes Tech Retreat Extra, the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Also open now are submissions for the breakfast roundtables. Now in its 24th year, the 2019 HPA Tech Retreat will take place February 11-15, 2019 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California.
Dar Al Arkan has signed an agreement with Majid Al Futtaim to open a new 15-screen multiplex at Dar Al Arkan’s Al Qasr Mall in Riyadh. The multiplex is scheduled to open in the first quarter of 2019 and will include Vox Cinemas’ signature Kids and Max experiences.
Cinemark is installing Unique X software across all of the 4,566 screens in its U.S. enterprise. This includes Unique X’s RosettaBridge Theatre Management System, RosettaNet eTMS network management system and Smart Trailering, the centralized trailer scheduling and delivery system.