Distribution & Exhibition

Camera Store Supports Swan Lake 3D Live Special Event

Tue, 06/11/2013 - 12:52 -- Nick Dager

The TCS Skquattro pedestals on track at a recent UK theatre productionThe Camera Store supplied five Skquattro pedestals and additional support equipment for a live stereoscopic broadcast of Tchaikovsky's Swan Lake from St Petersburg. Starring Yekaterina Kondaurova, the Swan Lake 3D Live Special Event was relayed on June 6 from the Mariinsky Theatre to cinema audiences in more than 50 countries around the world.

Upgrading Digital Cinema Audio

Thu, 06/06/2013 - 17:52 -- Nick Dager

With the digital cinema standard of 24-bit, up-to-16-channels of PCM non-compressed audio, now becoming reality, new challenges have arrived for existing equipment. Upgrading with just higher powered versions of existing solutions is just not enough to benefit from the new audio standard; speech, music and effect should be reproduced with non-compressed non-colored detail, with lowest distortion and fullest digital dynamics. Alcons has introduced the CR3 screen system to address the problem.

NCM Hosts Second Ad Upfront

Thu, 06/06/2013 - 17:45 -- Nick Dager

Announcing new deals with Twitter and Foursquare, NCM Media held its second annual upfront presentation last month at New York City’s AMC Loews Lincoln Square movie theater. According to NCM, it is America’s No. 1 weekend network, consistently ranking higher in reach than any other network on Fridays and Saturdays. As the largest cinema network in the U.S., NCM delivers national reach and scale that is comparable to – and often bigger than – the biggest TV networks.

Chocolate’s Fate in Interactive 4D

Thu, 06/06/2013 - 15:13 -- Nick Dager

The Hershey’s Chocolate World Attraction, a new 4D Show, opened last month and its creators believe it is the first and only show of its kind. It features groundbreaking digital technology from Jim Henson’s Creature Shop and the largest year-round team of digital puppeteers in the world. The new show also offers a unique real-time experience with over 100 possible outcomes, as the audience determines the direction of the story through live participation.

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