Distribution & Exhibition

Fathom, Warner Bros. Showing The Wizard of Oz in Theatres

Wed, 05/11/2022 - 09:02 -- Nick Dager

The incomparable Judy Garland would be celebrating her 100th birthday this June and to honor this special occasion, Fathom Events and Warner Bros. are bringing her unforgettable performance in The Wizard of Oz back to cinemas for a two-day engagement. The film will play in more than 800 theatres nationwide on Fathom’s Digital Broadcast Network on June 5 and 6.

Kathryn Jacob Named President of SAWA Global Cinema Advertising Association

Tue, 05/10/2022 - 08:53 -- Nick Dager

SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.

PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising

Mon, 05/09/2022 - 09:58 -- Nick Dager

PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

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