A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
Distribution & Exhibition
At CinemaCon this week National CineMedia, creators of the Noovie pre-show seen in movie theaters nationwide, unveiled their new movie trivia mobile game Shuffle. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score. Movie fans can test their Hollywood IQ anytime, anywhere, with a fun mix of challenging Shuffle trivia games based on their favorite films.
GDC Technology announced today that it will launch its GoGoCinema on-demand-platform and app later this year. GoGoCinema was introduced at last year’s CinemaCon.
GoGoCinema enables moviegoers not only to book a theatre on the network, but also to see a movie of their choice listed on the platform from any handheld device or computer.
CJ 4DPlex announced that Cineplex will add as many as 20 ScreenX locations in select Canadian markets over the coming years. The announcement follows the successful launch of Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
Harkness Screens has announced the launch of the latest addition to its Clarus XC screen family. The company says that Clarus XC 290 is a new and improved high performance 3D/2D screen that combines high reflectance with outstanding performance including wide viewing angles, sharper clarity, rich colors and deeper 3D depth.
DTS has certified the first DTS:X immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre. Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.
GDC Technology has introduced several new products including an expanded capability to manage up to 30 screens with a centralized cinema automation system, two 4K high frame rate and 4K 3D media server series and a bespoke all-in-in media server designed for cinema display technologies.
NEC has introduced what it says is the world’s first digital cinema projector that offers exhibitors the ability to replace the laser module in the projector head for the ultimate in versatility and future-proofing. The NEC NC2402ML is a 3-chip DLP projector that features RB laser technology delivering richer colors, brighter images, and a sealed optical engine and laser module for unsurpassed low cost of ownership.
Florida’s Cinemaworld has installed Christie RealLaser projection systems at its West Melbourne theater complex where systems integrator Bright Star Systems installed 14 Christie CP2315-RGB 2K pure laser projectors.
Cinionic, the Barco, CGS, and ALPD cinema joint venture, has unveiled the new Barco Series 4 laser projector line-up, which features including 4K 120fps high frame rate, high-dynamic-range and wide-color-gamut capabilities.