With a passion for movies that he’s had for as long as he can remember Mark Louis, director of presentation for Alamo Drafthouse Cinemas, started working in the theatre industry almost 40 years ago. When watching movies, he realized early on that the slightest imperfection in the presentation was a distraction. Even unavoidable distractions like on-screen cue marks on 35mm film prints would grab his attention. He says he found himself wondering why imperfections like those marks were present and could they be avoided. That frustration with a less than perfect presentation and a fascination with how movie magic actually worked is what lured him to the technical side of the business where he remains to this day. I recently spoke with Louis about his career in exhibition and his role at Alamo Drafthouse Cinemas.
Distribution & Exhibition
This Thursday, in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, Missouri – the largest ScreenX auditorium in the world will open to the public. It will be located on a screen measuring more than four stories tall and seven stories wide, with the capacity to seat 244 attendees.
[Editor’s Note: In a new white paper, Barco senior product manager Tom Bert makes a strong case for the importance of contrast ratio in cinema.] In any visualization system, the contrast ratio is one of the key parameters that define image quality. A metric for comparing the brightest whites to the darkest blacks in the image, you could say that a good contrast ratio truly adds depth to the image. A low contrast ratio makes an image look washed out. Details as well as the artistic intent get lost. This is true for direct view displays as well as for projectors.
Unique X has named Roger Harris chief executive officer. Harris will start his position with Unique X on the October 1 after the successful transition of his responsibilities as managing director for RealD in EMEA and Russia. His role is to direct and oversee the rapid international expansion of Unique X’s portfolio of digital cinema software systems and services.
Éclair has announced plans to convert the Italian cinema circuit Ciné Gionate di Cinema with EclairBox systems through its Italian branch, OpenSky Cinema. The announcement was made in Riccione at the Ciné Giornate di Cinema 2018, the official convention of cinema exhibitors (ANEC and ANEM).
Christie has been named the official technology partner of Big Cine Expo 2018, which will take place at the Sahara Star, Mumbai, August 28-29. Christie has supported Big Cine Expo, the only cinema trade show specifically for India, since its inception in 2016. As the official technology partner, Christie will make available the latest cinema technologies and industry-leading solutions in the support of Big Cine Expo.
DCS Events in association with The Big Picture will be hosting an Emerging Cinema Markets Conference November 20-22 at the five-star luxury Swissôtel The Bosphorus, Istanbul.
The private equity firm Abry Partners has finalized its acquisition of a controlling stake in Screenvision Media. Terms of the transaction were not disclosed.
South Africa’s Nu Metro Cinemas is opening Xtreme theatres at Nu Metro Emperors Palace in Johannesburg and Nu Metro Galleria on the KZN South Coast.
AMC Theatres has renewed and extended its 3D agreement with RealD across its domestic platform through 2024. In addition, AMC has committed to installing RealD 3D systems in all new-build theatres and as they upgrade, renovate and improve existing AMC locations in North America during the term of the extension.