Cinemas worldwide are preparing for what is now commonly called the second wave: a technology renewal where they will install next-generation digital projection equipment. However, the journey ahead poses different considerations and challenges compared to the film-to-digital conversion of the first wave. Before we forge ahead, it’s important that we consider the old adage: To know where we’re going, we need first to know where we’ve been. So let’s take a look.
Distribution & Exhibition
Bestar Cinemas in RuiAn, China has become the first Chinese multiplex to open an ÉclairColor high dynamic range auditorium. The Ymagis Group and Chinese cinema systems integrator Great Ocean made the announcement today.
On Wednesday CJ 4DPlex opened the first European 4DX with ScreenX theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the 4DX with ScreenX format in Paris at the exhibitor’s Pathé Beaugrenelle multiplex.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
Arts Alliance Media and Deluxe Technicolor Digital Cinema have collaborated to deliver the industry’s first truly automated key delivery message management service, representing a significant step towards the promise of fully automated cinema management.
The Riverside company has announced taking a minority stake in New York cinema advertising company Screenvision Media. Terms of the deal were not disclosed.
CinemaNext has opened new facilities in Liège-Barchon, Paris-Asnières-sur-Seine and Düsseldorf. The result is an optimized, cost-effective and fully secured supply chain organization to support the sustainable organic growth of CinemaNext and its subsidiaries across Europe, North America, Africa, Middle East and Central Asia.
The Hollywood Section of the Society of Motion Picture and Television Engineers recently hosted students from colleges and universities across Southern California for Career Day, a day-long event focused on technology-oriented employment opportunities in the media and entertainment industry. The event included speeches, roundtables, and panel discussions from industry leaders on subjects ranging from job-seeking strategies to emerging technologies employed in cinema, broadcast, and virtual reality production.
In its recent elections, the European Digital Cinema Forum selected several new board members, covering a wide range of the cinema business across many European countries. This breadth is good for the EDCF and is important for the group so that it can continue to take into account all members’ interests and provide real value to the industry as a whole
The Association of Moving Image Archivists, in partnership with The Film Foundation, are offering two levels of training for projectionists and staff presenting 35mm film in theatres this year. Level one will take place in Chicago August 28-30, and level two in Boston October 15-17.