AMC Theatres plans to reopen theatres in the Los Angeles and Chicago markets. AMC is expected to begin operations at AMC Northridge Fashion Center 10, formally a Pacific theatre, in Northridge, California in the spring. AMC further also expects to begin operations at AMC Chicago 14, formally an Arclight location in in the Lincoln Park neighborhood, under a new name in spring.
PVR Cinemas has installed new ion technology that neutralizes 99.9 percent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time. PVR says it is the first and only cinema chain in the world to deploy this technology.
The trade group Cinema Technology Community announced the recipients of its prestigious 2021 awards during a special online YouTube Premiere. Hosted by film-critic, author and broadcaster Mark Kermode and CTC’s own Dave Norris, the awards recognize individuals and organizations that continue to drive excellence in moviegoing through the use of technology and outstanding service to the industry.
Upon securing a long-term partnership agreement with the leading global technology company HCL Technologies, MetaMedia, the global, cloud-based distribution platform for cinemas, drive-ins, and other out-of-home venues, has expanded its entertainment network to more than 3,000 screens across the U.S. and Canada, covering all the top 50 cities.
National CineMedia has entered into agreements with an assortment of popular online personalities from the world of film and entertainment who will appear in new series on screens in more than 1600 U.S. movie theatres, including the top 50 designated market areas, as part of the exhibitor’s pre-show Noovie.
With 2021 just a couple of weeks and a few blockbusters short of the finishing line, the London-based firm Gower Street Analytics decided to look ahead to what's on the horizon for next year. And, after a much stronger box office year with exhibitors, distributors, and audiences becoming more comfortable in a COVID-world, Gower Street's first global box office prediction for 2022 suggests a significant improvement over 2021.
The American Society of Cinematographers has completed its Standard Evaluation Material II project. The short film is an initiative by the organization to provide standardized viewing material designed to aid in the development and calibration of technology impacting the modern imaging chain. StEM2 test packages will be available in early 2022 to download for free in all common theatrical and home TV formats.
The 2022 Hollywood Producers Association’s Tech Retreat Supersession will focus on virtual production. Helmed by post executive Kari Grubin and Erik Weaver from the Entertainment Technology Center, the event will engage participants in a hands-on experience of the promises and challenges of virtual production, from conception through post.
The global attention measurement platform Amplified Intelligence of Adelaide, Australia, is now working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels.
Unique X has named Sevan Brown senior vice president of worldwide content services. Serving as part of Unique X’s executive team, Brown will be leading the ongoing expansion of the company’s already widely deployed and well-respected Movie Transit content delivery platform into multiple new territories.
