Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.
ArcLight Cinemas has unveiled a massive video wall in the lobby of its Sherman Oaks theatre in Los Angeles. Called the ArcLight StoryWall, the nearly 50-foot wide feature was installed and is being managed by Cinema Scene Marketing.
A highlight of the Christie booth at the Beijing International Radio, TV & Film Exhibition currently taking place at the China International Exhibition Center in Beijing is the Christie Cinema Corridor.
UniversalCityWalk, Los Angeles' landmark urban entertainment complex that ushered in a generation of similar open-air destinations, is undergoing an elaborate revitalization as the pop cultural mecca embraces change to remain contemporary and fresh. Christie RGB Laser projection, Dolby Atmos immersive surround sound and Christie Vive speakers will be the technology at the heart of the revamped complex.
At this year’s CineEurope in Barcelona, June 20-23, Barco will showcase how its cinema solutions offer moviegoers a unique cinema experience and provide exhibitors with a strong return on investment.
Allure, a Christie Company, has launched a new set of out of the box video wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.
Christie will showcase its full range of products at CinemaCon 2016 at Caesars Palace in Las Vegas, April 11-14. The company’s Booth – 2303A – will feature various Christie products and video case studies. In addition, Christie laser projection will be used for select Colosseum events, there will be Christie digital signage in the Coke lounge and registration area, and product launch demonstrations in private meeting rooms.
Barco was honored at the 2016 Digital Signage Expo with a prestigious Bronze Apex Award in the arts, entertainment and recreation category. The award recognizes the Barco Lobby Experience installed last year for ShowBiz Cinemas at its Baytown Entertainment Center in Texas.
The cinema lobby experience will be among Barco’s highlights during the Digital Signage Expo, which is being held March 16-17 in Las Vegas. Barco’s interactive digital signage technology for movie theaters, turns lobbies into revenue-generating entertainment centers. The centerpiece of the effort is the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.
Christie has signed an exclusive deal with National Amusements to deliver digital in-theatre advertising and promotional content through its Christie Experiential Networks displays in theatre lobbies throughout the exhibition leader’s U.S. circuit. The agreement is the latest in CEN’s expansion across North America.
