If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.
Among a range of new products to be unveiled at CinemaCon next week in Las Vegas, Christie will be previewing a new Christie Freedom Series direct-coupled RGB laser projector; a pure laser innovation boasting higher efficiency and significantly longer life than hybrid cinema laser phosphor projectors.
The message from Barco at CinemaCon 2017 is that the company is delivering the future of cinema today, powering immersive entertainment experiences from the lobby to the auditorium and beyond. Featuring the brightest RGB Flagship and smart laser projectors, immersive digital lobby experiences, a unique panoramic storytelling platform, and lifelike 3D sound, Barco raises the bar for memorable movie experiences.
Barco and Vision Media Management have formed a strategic alliance to offer studios and exhibitors a single-source system for in-theater media marketing. The companies will jointly offer innovative digital products for cinema lobbies designed to enhance the movie going experience while driving customer engagement and loyalty.
Allure, a Christie Company, has opened a product innovation center at its corporate headquarters in Atlanta. Envisioned as a place where digital signage, point-of-sale, creative and analytics solutions are brought together to represent the market verticals Allure serves, the recently launched center offers an immersive tour of engaging place-based technologies
The Santa Rosa Entertainment Group has incorporated the Barco Lobby in its Plaza Stadium 14 theatre in Oxnard, installing a network of animated box office, concession and menu boards, way finding displays and movie posters and a custom multi-screen movie trailer presentation system.
Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.
ArcLight Cinemas has unveiled a massive video wall in the lobby of its Sherman Oaks theatre in Los Angeles. Called the ArcLight StoryWall, the nearly 50-foot wide feature was installed and is being managed by Cinema Scene Marketing.
A highlight of the Christie booth at the Beijing International Radio, TV & Film Exhibition currently taking place at the China International Exhibition Center in Beijing is the Christie Cinema Corridor.
UniversalCityWalk, Los Angeles' landmark urban entertainment complex that ushered in a generation of similar open-air destinations, is undergoing an elaborate revitalization as the pop cultural mecca embraces change to remain contemporary and fresh. Christie RGB Laser projection, Dolby Atmos immersive surround sound and Christie Vive speakers will be the technology at the heart of the revamped complex.