Great movies are defined by great stories and increasingly great storytelling is being empowered by digital technology. Autodesk’s media and entertainment staff and software played a starring role in the creation of many of this year's Academy Award nominees across many categories and were recognized by the Academy of Motion Picture Arts and Sciences with two Scientific and Technical Achievement Awards.
In a new campaign for Boston car dealer Herb Chambers and New York agency DeVito/Verde, Accomplice Media director Jeff Gorman explores some of the more unusual reasons people may have for returning a pre-owned car.
Producers are the unsung heroes of the visual effects industry. Working on the periphery, their contributions aren’t always acknowledged, but their role as project manager, budget overseer, client advocate and cheerleader to the visual effects team is essential to the success of the project. If artists are the gears that drive the visual effects engine, producers are the grease that allows the gears to turn smoothly.
Accomplice Media director Alberto Belli has attracted audiences of millions worldwide with his riotously funny short films. Earlier this year, his short comedy For Your Consideration became a worldwide viral sensation. A hilarious spoof of Les Miserables and actress Anne Hathaway’s desperate pursuit of an Oscar nomination, the film, generated millions of views on YouTube and was featured on The Today Show, Inside Edition and similar shows around the globe.
Keeping a hit television show that’s been on the air for 14 years fresh and interesting is a demanding challenge. As scripts get bigger to sustain audience interest, budgets inevitably get smaller. “When a show reaches syndication, it has primarily done it’s job of crossing the finish line of making money for a very long time,” says CSI: Las Vegas cinematographer Crescenzo Notarile, ASC. “So, why spend more when the networks, at this point, don’t have to. It’s a creative challenge to keep the audience coming back with what we have. It’s not making more – it’s making the freshest.”
As motion picture, television and commercial production continues to transition to ever-higher resolution digital video, Canon has introduced the DP-V3010 4K Reference Display.
Colorflow recently applied its color grading expertise to a newly restored version of Black Angel, a fantasy-themed short film with a Star Wars connection that was believed lost for more than 30 years.
Filmworkers provided post-production services with a distinctive Windy City accent for the latest spot from State Farm. Conceived by Chicago agency DDB, the spot features State Farm spokesman Aaron Rodgers, who finds himself wedged uncomfortably between a pair of Bears fans during an airline flight.
Autodesk announced the new capabilities of its Flame Premium 2014 software at the International Broadcasting Convention 2013.
I write as someone whose adult life has (for the most part) been immersed in holography. It has been a grand passion. Walking into the International Center for Photography in 1975 for the show Holography '75: The First Decade July 3–September 19, 1975, and seeing my first hologram was a mind-blowing experience.