Creativity

Finding Creative Ways to keep a Franchise Fresh

Wed, 11/20/2013 - 12:15 -- Nick Dager

Keeping a hit television show that’s been on the air for 14 years fresh and interesting is a demanding challenge. As scripts get bigger to sustain audience interest, budgets inevitably get smaller. “When a show reaches syndication, it has primarily done it’s job of crossing the finish line of making money for a very long time,” says CSI: Las Vegas cinematographer Crescenzo Notarile, ASC. “So, why spend more when the networks, at this point, don’t have to. It’s a creative challenge to keep the audience coming back with what we have. It’s not making more – it’s making the freshest.”

Filmworkers Helps Aaron Rodgers Find a Seat in “Grill Class”

Thu, 10/24/2013 - 14:51 -- Nick Dager

Filmworkers provided post-production services with a distinctive Windy City accent for the latest spot from State Farm. Conceived by Chicago agency DDB, the spot features State Farm spokesman Aaron Rodgers, who finds himself wedged uncomfortably between a pair of Bears fans during an airline flight.

Capturing the Joy of Traditional Toys

Tue, 07/30/2013 - 15:32 -- Nick Dager

Tom Feiler has directed three web commercials for the Toronto-based children’s store Kol Kid and Tribal Worldwide Toronto. The spots cleverly communicate how tech toys can’t always fulfill the joy of traditional toys. The ads are the centerpiece of a new, multi-faceted campaign for the store celebrating the value of simple play.

Making the Case for 4K

Wed, 07/24/2013 - 11:54 -- Nick Dager

Despite the fact that most of the digital cinema theatres around the world are projecting in 2K-resolution and that the vast majority of TV broadcasters in the world have not yet adopted even digital HD, a growing number of production professionals strongly advocate that all filmmakers shoot in 4K. One such advocate is Jeff Blauvelt, owner and founder of HD Cinema, a boutique rental house that also provides post-production services to a growing number of independent filmmakers from its two locations in Los Angeles and Westport, Connecticut. In Blauvelt’s mind, shooting 4K digital cinema just makes good creative and business sense.

Accomplice’s Hans Petter Moland Wins Gold Lion at Cannes for No Means No

Mon, 07/15/2013 - 17:22 -- Nick Dager

Women in Norway now have the same protections against unwanted sexual advances enjoyed by women in most other Western countries thanks to an award-winning public service advertising campaign conducted by Amnesty International.

Using Color to Enhance an Important Story

Thu, 07/11/2013 - 14:24 -- Nick Dager

The Kill Team, which won for Best Documentary Feature at the Tribeca Film Festival and earned the Golden Gate Award at the San Francisco Film Festival, tells the story of a group of U.S. soldiers stationed in southern Afghanistan who, motivated by fear and boredom, take to murdering Afghan civilians and then staging those killings to look like good shoots.

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