Creativity

Filmworkers Celebrate Modern Southern Music for Belk

Thu, 05/01/2014 - 14:41 -- Nick Dager

Matt Egan has directed Nashville star Hayden Panettiere in a new commercial for Belk that is part of the fashion brand’s Modern Southern Music campaign. Filmworkers provided post-production services for the glamorous commercial, produced by Coin-Operated Films, which captures the actress arriving on location at the newly-renovated Country Music Hall of Fame for an evening shoot.

Storytelling with Sound

Fri, 04/25/2014 - 12:03 -- Nick Dager

As part of the Tribeca Film Festival, the Dolby Institute recently brought together sound mixer Skip Lievsay and music supervisor Susan Jacobs, two award-winning filmmakers, to explore scenes from their work and to share their strategies in using sound as a storytelling tool. Glenn Kiser, an accomplished sound designer in his own right, served as moderator.

It’s Been an Award-Winning Year for Autodesk

Tue, 02/25/2014 - 11:26 -- Nick Dager

Great movies are defined by great stories and increasingly great storytelling is being empowered by digital technology. Autodesk’s media and entertainment staff and software played a starring role in the creation of many of this year's Academy Award nominees across many categories and were recognized by the Academy of Motion Picture Arts and Sciences with two Scientific and Technical Achievement Awards.

A Conversation with VFX Producer Richard Thwaites

Tue, 12/17/2013 - 16:54 -- Nick Dager

Producers are the unsung heroes of the visual effects industry. Working on the periphery, their contributions aren’t always acknowledged, but their role as project manager, budget overseer, client advocate and cheerleader to the visual effects team is essential to the success of the project. If artists are the gears that drive the visual effects engine, producers are the grease that allows the gears to turn smoothly.

Going Viral: A Conversation with Alberto Belli

Tue, 12/03/2013 - 12:19 -- Nick Dager

Accomplice Media director Alberto Belli has attracted audiences of millions worldwide with his riotously funny short films. Earlier this year, his short comedy For Your Consideration became a worldwide viral sensation. A hilarious spoof of Les Miserables and actress Anne Hathaway’s desperate pursuit of an Oscar nomination, the film, generated millions of views on YouTube and was featured on The Today Show, Inside Edition and similar shows around the globe.

Finding Creative Ways to keep a Franchise Fresh

Wed, 11/20/2013 - 12:15 -- Nick Dager

Keeping a hit television show that’s been on the air for 14 years fresh and interesting is a demanding challenge. As scripts get bigger to sustain audience interest, budgets inevitably get smaller. “When a show reaches syndication, it has primarily done it’s job of crossing the finish line of making money for a very long time,” says CSI: Las Vegas cinematographer Crescenzo Notarile, ASC. “So, why spend more when the networks, at this point, don’t have to. It’s a creative challenge to keep the audience coming back with what we have. It’s not making more – it’s making the freshest.”

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