Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
Seeking to provide brands with an alternative to the traditional agency model, former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different. The new creative marketing boutique will leverage a lean and flexible business structure to provide brands with the thing that agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.
In Cancelled, a short film directed by Accomplice Media’s Eva Michon for the fashion brand Ace & Jig, a young model arrives in L.A. to learn that the video she was supposed to shoot is not happening. So, she decides to spend some quality time…with herself.
Tool for Creating in the 4th Dimension – a new online course beginning this month – offers an introduction to the next generation of media including Holograms, Augmented Reality, Virtual Reality, Lenticular Images, Autostereo, Volumetric Images, 3D Projection Mapping, and Pepper’s Ghost.
Airbag Productions, in Melbourne used Frankie for both interactive and independent reviews during the creation of a commercial for Vauxhall Insignia, which features creative CG images of metallic birds, bulls and dolphins that morph into each other and the car.
Shotgun Software announced that independent game studio Cloud Imperium is using Shotgun to manage review and production tracking on Star Citizen – a massively multiplayer online game (MMO) currently in development.
The Independent Television Service has announced the premiere of the fifth season of FutureStates, the acclaimed, groundbreaking series of online digital shorts. It continues its long-running theme of exploring the visions and various challenges of what life might look like in an America of the not so distant future, where automation and artificial intelligence is becoming an even more dominant force in people’s day to day lives.
Matt Egan has directed Nashville star Hayden Panettiere in a new commercial for Belk that is part of the fashion brand’s Modern Southern Music campaign. Filmworkers provided post-production services for the glamorous commercial, produced by Coin-Operated Films, which captures the actress arriving on location at the newly-renovated Country Music Hall of Fame for an evening shoot.
In Lakeshore Entertainment’s I, Frankenstein director Stuart Beattie offers a darkly cerebral tale in which the monster of the Mary Shelley novel has survived to modern day and become embroiled in a deadly confrontation between an assortment of grisly gargoyles and demons.
As part of the Tribeca Film Festival, the Dolby Institute recently brought together sound mixer Skip Lievsay and music supervisor Susan Jacobs, two award-winning filmmakers, to explore scenes from their work and to share their strategies in using sound as a storytelling tool. Glenn Kiser, an accomplished sound designer in his own right, served as moderator.