Creativity

Unique Airbnb Campaign Debuts in Cinemas

Fri, 06/17/2016 - 12:21 -- Nick Dager

Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.

And, Now, for Something Different

Tue, 06/07/2016 - 10:47 -- Nick Dager

Seeking to provide brands with an alternative to the traditional agency model, former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different. The new creative marketing boutique will leverage a lean and flexible business structure to provide brands with the thing that agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.

ITVS Announces Fifth Season of FutureStates

Fri, 05/16/2014 - 10:43 -- Nick Dager

The Independent Television Service has announced the premiere of the fifth season of FutureStates, the acclaimed, groundbreaking series of online digital shorts. It continues its long-running theme of exploring the visions and various challenges of what life might look like in an America of the not so distant future, where automation and artificial intelligence is becoming an even more dominant force in people’s day to day lives.

Filmworkers Celebrate Modern Southern Music for Belk

Thu, 05/01/2014 - 14:41 -- Nick Dager

Matt Egan has directed Nashville star Hayden Panettiere in a new commercial for Belk that is part of the fashion brand’s Modern Southern Music campaign. Filmworkers provided post-production services for the glamorous commercial, produced by Coin-Operated Films, which captures the actress arriving on location at the newly-renovated Country Music Hall of Fame for an evening shoot.

Storytelling with Sound

Fri, 04/25/2014 - 12:03 -- Nick Dager

As part of the Tribeca Film Festival, the Dolby Institute recently brought together sound mixer Skip Lievsay and music supervisor Susan Jacobs, two award-winning filmmakers, to explore scenes from their work and to share their strategies in using sound as a storytelling tool. Glenn Kiser, an accomplished sound designer in his own right, served as moderator.

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