Wonder Woman's audience evolved in a similar manner as most blockbusters but with some trends notably magnified, according to an audience evolution report released by Movio. While the female and fifty and older segments of the audience generally grow over the course of a blockbuster’s run, Wonder Woman’s female audience nearly reached parity with the male audience by the third week.
This was presumably driven by the title character, the very strong reviews and word-of-mouth after opening weekend. It was aided by a larger than usual female share of the opening weekend audience. This trend is probably also responsible for the film's strong showing among infrequent moviegoers in the second and third weeks.
While most superhero movies score their biggest box office impact on opening weekend, Wonder Woman has shown extremely strong performance over its extended run.
The film saw an increase in female moviegoers compared to other superhero franchise films:
Average: 62 percent Male, 38 percent Female
Wonder Woman: 56 percent Male, 44 percent Female
The female audience nearly reached parity with the male audience by the third week.
Moviegoers fifty and older are normally interested and valuable for blockbusters. The fifty and older audience share for Wonder Woman increased from 12 percent to 22 percent over three weeks. Compared to the average superhero movie the Wonder Woman audience was more than 20 percent moviegoers fifty and older.
Twenty-two percent of the people that saw Wonder Woman are infrequent moviegoers and see one to four films a year, compared to the average of 16 percent.