Samsung and Harman have installed one of the world’s largest Onyx Cinema LED screens in India’s tech capital Bengaluru at the iconic Swagath Cinemas, which will now be rechristened Swagath Onyx Theatre. The screen measures 14 meters. Globally, there are only two other 14-meter Onyx Cinema LED screens installed to date, in Malaysia and China.
The Swagath Onyx Theatre has also had its acoustics upgraded with JBL Professional cinema loudspeakers from Harman. The Onyx screen is 3D applicable with active 3D technology for all 618 seats in the theatre. The Onyx screen supports high dynamic range for superior picture quality, true colors and greater vibrancy and accuracy, exactly how the director intended it to be seen.
“Samsung is the only brand offering an end-to-end movie experience, from stunning visuals through Onyx Cinema LED Screens to phenomenal sound from JBL Professional by Harman. Onyx Cinema LED at Swagath Onyx Theatre in Bengaluru will revolutionize cinema viewing experience for film lovers in the city and across India. This is a remarkable milestone for Indian cinema and a testament to our consumer-centric approach,” said Puneet Sethi, vice president, consumer electronics enterprise business, Samsung India.
“The current wave of cinema is replete with great visuals, rich soundtracks and background score. The new Onyx Cinema LED powered by JBL’s iconic sound will transform cinematic experience for movie goers. This mighty combination of a revolutionary screen and legendary sound will truly elevate the content and we are excited for Indian cinephiles to experience this epic offering,” said Prashant Govindan, head – professional solutions, Harman India & SAARC.
At the inauguration, Harman global ambassador and Academy Award winning musician & composer AR Rahman said, “With Samsung’s ground-breaking Onyx Cinema LED Screen technology and Harman’s iconic JBL audio, movie goers in Bengaluru will immensely enjoy their experience at the theatre. I have worked with Harman and used JBL Professional systems for many years, and I can confidently say that they truly do justice to the music I create. There is no sound like JBL sound, so it makes sense that the brand is powering this amazing new way to enjoy movies and music.”
“At Swagath Cinemas we take pride in our heritage yet strive to provide a futuristic cinema viewing experience to our customers. Our association with Samsung to launch the World’s Largest Onyx Cinema LED Screen in Bengaluru is testimony to our commitment to movie lovers across India,” said Kishore P, director, Swagath Group of Cinemas.
The large 14 metre screen offers powerful, captivating and larger-than-life visuals with greater attention to detail. The screen is capable of delivering true colors with HDR support with greater vibrancy and accuracy along with sharp contrast, higher levels of brightness and great viewing angles that are unaffected by ambient light; eliminating optical distortion and interference. The disruptive technology is a breakthrough in the cinema industry, which has been relying on projector-based system for decades.
The latest Onyx Cinema LED screen comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience.
The sound system at Swagath Onyx Theatre features Onyx Sound, which incorporates industry a range of Harman family of brands including Crown amplifiers, BSS signal processing, and JBL Professional’s loudspeakers and exclusive Sculpted Surround technology.
The system includes six JBL AM 7315 screen array loudspeakers, four JBL 9300 cinema surround loudspeakers, eighteen JBL 9350 + four JBL SCS 12 high impact cinema surround loudspeakers, six JBL AC28/26 used as underfills for the balcony area and nine JBL 5628 dual 18″ cinema subwoofers. Processing is provided by a BSS networked audio system, and the entire system is powered by 31 Crown DSi amplifiers.
Apart from the new Onyx Cinema LED Screen, Swagath Onyx Theatre in Bengaluru has also upgraded its overall look and feel inside the theatre with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.