Moviegoers in India’s southeastern state of Andhra Pradesh will soon discover what it means to be truly immersed in sound. A hundred theaters will soon be equipped with Auro 11.1 by Barco sound technology. Two post-production and mixing facilities belonging to Ramanaidu Studios – all collaborating with film production company Suresh Productions – will install the certified Auro-3D Studio System.
The cinema industry of Andhra Pradesh, also known as Telugu cinema or Tollywood, is based in Hyderabad. Film production company Suresh Productions – a subsidiary of Ramanaidu Studios – plays a major role within this industry. It has been producing movies for over 50 years and is now one of India’s largest film production companies. One hundred theaters in the Andhra Pradesh region will soon be featuring the Auro 11.1 by Barco immersive sound system. Barco is working to install the first 25 systems before the year is out, as a number of big titles are being released in the near future.
Two studios of Ramanaidu will start mixing audio for Tollywood productions using Auro-3D production tools. Auro-3D is compatible with speaker layouts from Auro 8.0 up till Auro 22.1 using channel-based as well as object-based technology. Two post-production and mixing facilities belonging to Ramanaidu Studios will be certified by Auro Technologies to mix audio for movies that will be released in Andhra Pradesh in Auro 11.1 by Barco.
“Ramanaidu Studios is really ahead of the curve by adopting this technology,” said Abel Garamhegyi, managing director at Barco India. “The essence of the company has always been in its cutting-edge technology. With Auro 11.1 by Barco, they will stay true to their pioneering spirit, the latest product Auro 11.1 by Barco sound system is trying to reach the perfection which we already achieved in the pictures in the cinemas with the sound. The human being is pretty much driven by both and in the movie theatre it is very important to have that experience as a total impression on the individuals. Auro 11.1 by Barco has the minimum amount of speakers to achieve the maximum amount of reality in a 3 dimensional sound experience and this is why more and more cinemas realize that this is the best investment. The bookings for the Auro 11.1 version are much higher than the standard 5.1, we really believe that we catch additional audience with this technology and it can be a very powerful tool with the competition that people stay at home and watch their big television set as they can come together and enjoy the overall experience.”
“We are honored that Suresh Productions and Ramanaidu Studios has chosen the Auro-3D format,” said Wilfried Van Baelen, inventor of the Auro-3D format and CEO of Auro Technologies.
To allow movie audiences to enjoy the overwhelming immersive sound of movies produced in Auro 11.1, a hundred theaters in Andhra Pradesh will soon be featuring Auro 11.1 by Barco. These theaters will upgrade their 2D sound technology to Barco’s three–layer sound platform, in close collaboration with Suresh Productions, a subsidiary of Ramanaidu studios and Barco India’s Auro deployment partner, M/s Pro Visual Audio Pvt. Ltd, Chennai.
Suresh Babu, managing director, Suresh Productions said, “We are incorporating Auro-3D technology into our expansion plans over the next few years, starting with the installation of Auro 11.1 by Barco in some of our existing theaters. Going forward we will further expand and integrate the cutting-edge cinema sound technology in our theaters to enhance movie viewing experience."
“These systems will turn standard 5.1 cinema audio into a whole new experience for moviegoers,” said AGaramhegyi. “Almost all of the theaters involved are already equipped with Barco projectors. Combined with Auro 11.1 sound, Suresh Productions can aim for a whole new level of perfection.”