The Sim Group is hosting leading manufacturers of cameras, lenses, sound, grip and lighting, post-production gear and workflow systems today at the 11th Annual Sim Technology Showcase in Toronto. The popular event provides members of the production and post-production communities with a unique opportunity to examine innovative new products, witness leading-edge technology demonstrations and find out from the experts how these new tools and workflows can benefit their businesses.
Arri, Fujinon, Sony, BandPro and Sennheiser are among the nearly two dozen manufacturers taking part. Sim Group divisions Tattersall Sound & Picture, PS Production Services, Bling Digital, Sim Digital and Pixel Underground will also host technology demonstrations.
Unlike massive trade shows, the Sim Technology Showcase offers a chance to evaluate the latest tools and techniques up close, in a relaxed, intimate environment. “Production and post professionals can talk directly to manufacturers’ representatives about new products,” says Sim Group CEO Rob Sim. “It’s an opportunity to gather information and to share ideas. It’s also a lot of fun...that’s why people come back year after year.”
Highlights of this year’s event will include a demonstration of Dolby Atmos immersive audio technology by Tattersall Sound & Picture. Used on a number of recent blockbuster features, Atmos produces sound that seems to flow around the audience for heightened realism. With broadcast standards for Atmos about to be released, Tattersall re-recording mixer Lou Solakofski and Tattersall general manager, Peter Gibson, will demonstrate how television series can take advantage of the new technology.
“It’s not just about loud sounds,” Solakofski explains. “It’s more about the sonic details that add to the viewer's involvement. Atmos allows you the feeling of being someplace other than your living room.”
Other demos will include:
Bright Tangerine will present the latest additions to its popular line of matte boxes.
DAV will be showcasing Tiger Technology’s Tiger Box which offers complete and simple multi-user shared storage workflow solutions for onset, post and broadcast facilities.
HD Source will be showcasing the new Sony PXW FS5 camera, featuring a Super35 Exmor CMOS sensor.
IHSE USA will demonstrate the Draco Ultra KVM extender, which enables the operation of CPUs from a remotely located workstation.
Lectrosonics will be introducing its L series LR camera wireless microphone kit for ENG and DSLR film and video production.
Mac Tech LED will show its new Artist Series, a superior line of energy saving, low-heat LED.
Sennheiser will be featuring the new Sennheiser AVX camera-mountable lavalier digital wireless set.
Optics specialist ZGC will be showing the new Cooke Anamorphic/i 65 MACRO Prime, 5/i, S4/i, miniS4/i and Anamorphic /i Prime lenses.
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