ScreenX, the panoramic format from CJ 4DPlex, has grossed $22 million in the worldwide box office in five months, surpassing its own box office record from the same time last year. This marks a 85 percent surge in box office gross and the fastest record-breaking milestone in the history of the innovative format. Spider-Man Far From Home is scheduled to release in ScreenX on July 5th.
The top ScreenX markets include: US, Japan, Vietnam, Korea, China, Indonesia and Turkey, which all surpassed last year's box office gross. In comparison to last year's record, the box office gross increased fourfold in the US and doubled in Japan. Following last year's success with eight Hollywood films, ScreenX has released six Hollywood films in the past five months alone.
Films that have been already released in the ScreenX format in 2019 include:
Alita: Battle Angel; February 14
Captain Marvel; March 4
Shazam!; April 5
The Curse of La Llorona; April 19
Pokemon Detective Pikachu; May 10
Godzilla: King of the Monsters; May 31
"ScreenX is getting the spotlight as one of the most desirable movie formats from Gen Z and millennials across the globe in the international movie markets that include US, China, and Europe," said JongRyul Kim, CEO of CJ 4DPlex. "We are incredibly proud of the growth of ScreenX on a global scale and look forward to continuing to create unique movie-going experiences for audiences around the world."
ScreenX is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie. As of May 2019, ScreenX is available in 218 auditoriums spanning 19 countries.
ScreenX www.screenx.co.kr