MZC Quanjing Cinema is the first cinema complex in China’s Inner Mongolia Autonomous Region to be fully equipped with Christie Vive Audio.
Located at Bojingwan in Baotou City, the cineplex consists of eight halls, including a Dolby Atmos-certified flagship auditorium in Hall 2, as well as specially configured auditoriums for couples and children. Each hall is stylishly furnished with contemporary motifs to suit the taste of customers from diverse age groups. Besides being pampered with supremely comfortable seats similar to those found in premium auditoriums, patrons can also enjoy free WIFI access and are served by a highly efficient online ticketing system.
Explaining why the cinema chain has chosen Christie’s audio system, Guorui Liu, technical supervisor, MZC Quanjing Cinema said, “Christie Vive Audio has impressed us not only with its robust system design, but also its capability to unleash the full potential of digital cinema. In addition, its unique ribbon driver technology is clearly more superior in delivering the best cinema sound experience compared to other cinema audio products.”
Junming Kang, general manager, MZC Quanjing Cinema said, “We want our customers to have an exceptional experience when visiting our cinemas and Christie Vive Audio perfectly suits our requirements. I’m pleased to note that we’ve made the right decision as many of our patrons are highly impressed with the sound quality. Even without much advertising and promotional activities, people are still drawn to our cinemas through positive word of mouth. The attendance rate at MZC Quanjing Cinema has absolutely exceeded our expectations.”
The Christie Vive Audio components installed in MZC Quanjing Cinema include LA Series line array, surround and ceiling surround loudspeakers for Halls 1 to 5, LS Series screen channel and surround loudspeakers for Halls 6 to 8. In addition, all auditoriums are fitted with S118 and S218 subwoofers for bass management, as well as CDA2 and CDA5 Class D amplifiers. The end result is highly immersive cinema sound known for delivering exceptional power and performance.
A number of cinemagoers have applauded MZC Quanjing Cinema for offering a highly immersive movie-listening experience with clear and discrete sounds from various directions. A member of the audience commented, “When watching an action movie like The Great Wall, I feel as if the growling monsters are just crouching next to me… ready to pounce. The acoustics are so realistic.”
Besides the Vive Audio systems deployed in all 8 auditoriums, 5 halls in MZC Quanjing Cinema are equipped with Christie Solaria Series digital cinema projectors comprising the CP2208, CP2215 and CP2230 models, all of which provide the best in both conventional and premier movie experiences.
“We are thankful to MZC Cinema for placing their trust in our cinema solutions, and we’re also delighted that audiences are impressed with the visuals and audio installed in MZC Quanjing Cinema,” said Jason Pei, deputy general manager, Christie China. “Christie Vive Audio is designed to immerse audiences in the full bandwidth of today’s highly-detailed cinema audio formats and bring the ultimate cinema sound experience to all auditoriums. The positive feedback from moviegoers is the best promotional tool we can get, and this also benefits exhibitors such as MZC Cinema. I look forward to more collaboration between MZC Cinema and Christie.”
Lin Yu, vice president, Christie Asia Pacific added, “We are very pleased to work with MZC Cinema in providing the best cinematic experience to movie audiences in Inner Mongolia. I’m heartened that our leading edge, cinema specific audiovisual solutions, such as Christie Vive Audio, has been instrumental in providing high quality entertainment to audiences. As a trusted supplier of cinema solutions to a number of leading exhibitors around the world, I’m confident that our Vive Audio and Solaria Series projection systems can continue to meet the needs of MZC Cinema, and help increase their box office revenues.”
Christie Digital Systems USA www.christiedigital.com