Muvico Theatres Opens its Newest Movie Palace the Thousand Oaks 14 Muvico Theatres banking on the idea that exhibitors have to offer more to patrons than the competition has opened its latest complex the new Muvico Thousand Oaks 14 theatre in Thousand Oaks California. The facility indulges its guests with turn-of-the-century Art Nouveau style as the inspiration for the theatre’s design. The building’s main architectural feature is the lobby rotunda space which is capped by a copper-like dome that resembles that of the Paris Opera House. Inside the dome is a spatially rich two- story lobby that provides for ticketing and concierge services. An upscale gaming area can also be accessed from this grand space along with two alleys to the auditorium concourses. The auditoriums themselves feature ceiling-to-floor flat screens and the latest in Sony 4K ultra digital projection and JBL sound. Last fall Sony Electronics’ Digital Cinema Solutions and Services group signed an agreement with Muvico Entertainment to outfit its existing and new complexes with Sony’s 4K-projection technology. Muvico’s Rosemont Illinois theatre was the first theatre in the United States to be fully equipped with Sony’s 4K digital projectors and following the success of that theatre Muvico made the decision to enter into this agreement with Sony. The opening of Muvico’s Thousand Oaks California facility is the next phase of that agreement. The agreement covers existing Muvico theatres which will be upgraded to the digital technology as well as new locations that Muvico builds in the future. In addition to committing to Sony’s 4K projectors for its full conversion to digital the exhibitor plans to use a range of Sony products in its facilities. These include LCD displays in lobby and concession areas for digital signage menu boards and full-motion video trailers; as well as VAIO computers PlayStation gaming systems security cameras and more. Muvico a leader in the theatrical exhibition industry and one of the premier circuits in the U.S. has 13 locations with a total of 248 screens. “4K technology gives us a solid foundation for converting our chain to digital ” says Mike Whalen president of Muvico. “It provides our guests with resolution and picture quality never before seen on the big screen. It also opens up so many new business opportunities for displaying alternative content in our theatres such as live concerts and sporting events ” he added. “Having access to Sony’s full product line will further improve the overall customer experience and our operations by delivering a more attractive and interactive presentation of products that are vital to the revenue stream of any theatre. The fact that Sony can deliver all this for us as part of one fully integrated solution was very attractive to us.” Sony’s DCSS group will work with Muvico on the integration installation maintenance and service support for this roll-out providing the exhibitor with a complete turn-key solution for converting to digital technology. “Muvico’s vision is that exhibitors need to offer more complete services and they have been a pioneer in re-defining the movie-going experience ” says Mike Fidler senior vice president of Sony’s Digital Cinema Solutions and Services group. “They’ve extended their focus far beyond the auditorium and into the lobbies restaurants and more truly turning the movie theatre into a digital destination. Working with them to further the use of 4K technology as well as maximize Sony’s product and technology expertise will simply elevate this experience to an entirely new level.” The new Thousand Oaks location features Muvico’s Premier Concept theme similar to their Boca Raton Florida and Rosemont facilities offering such services as complimentary valet parking reserved seating a digital arcade and access to a full-service restaurant and bar for guests 21 years and older. Muvico Entertainment www.muvico.com
