Laika Chooses Striker for Licensing

Bookmark and Share

Tue, 04/04/2017 - 13:06 -- Nick Dager

Award-winning animation studio Laika has tapped Striker Entertainment to serve as its worldwide licensing agent.Award-winning animation studio Laika has tapped Striker Entertainment to serve as its worldwide licensing agent.

“Laika’s reason for being is to make films and tell stories that bring people together and inspire them to dream,” said Travis Knight, Laika’s president & CEO and director of its latest feature film, Kubo and the Two Strings.  “Knitting our artistry and storytelling more meaningfully into our fans’ lives through the world of consumer products is a continuation of that vision.  It’s an enormous privilege to partner with industry-leading firm Striker to further advance Laika’s future expansion.” 

“As Laika looks to broaden its licensing program, we will be working in conjunction with Striker to develop a global licensing program with best-in-class licensees to ensure the highest level of quality and authenticity for our ground-breaking catalog of films," said Brad Wald, Laika’s CFO and head of business operations.  Prior to joining Laika in 2016, Wald's career highlights included managing NBCUniversal’s highly successful commercial activities surrounding Downton Abbey.  In addition to working closely with distribution and home entertainment teams to fully expand the show’s global reach, Wald developed new ancillary revenue streams from scratch including a Licensing Industry Merchandisers' Association award-winning consumer products portfolio.

"We are thrilled to be embarking into the world of consumer products as Laika’s rich, vibrant and colorful themes and characters are perfectly suited for multi-category products including toys, collectibles, apparel, accessories, novelties, paper goods, publishing and seasonal items, as well as digital and interactive games," Wald continued.  "We believe there will be a high demand from our fans for Laika merchandise of all kinds.  And if recent robust results from sales at our shop at the From Coraline to Kubo: A Magical Laika Experience exhibit at Universal Studios Hollywood are any indication, we are looking at a significant new revenue stream for the company.  In the near future, Laika 's products will be available in various retail outlets and channels as well as on our website.  As with all things Laika, everything will be about quality, just like our films."

“Striker has always been attracted to auteur filmmakers and groundbreaking artistry," said Russell Binder, a partner at Striker Entertainment. Laika is fundamentally about captivating storytelling, breathtaking artistry, and audience engagement.  The worlds and characters the studio creates resonate with audiences the world over and now we are in a position to focus on converting the engagement on both sides of the screen into desirable consumer products that portray the passion expressed in Laika’s films.”

Founded in Portland, Oregon, in 2005, Laika’s mission has been to blend art, craft, science and technology to tell new, original, and innovative stories.

The company has created four Oscar-nominated features to date, including Kubo and the Two Strings (2016), The Boxtrolls (2014), ParaNorman (2012) and Coraline (2009).  


Striker Entertainment