DTS, a wholly owned subsidiary of Xperi Corporation and CJ 4DPlex have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. Beginning in 2019, DTS will work with ScreenX and exhibitors to implement DTS:X technology into ScreenX locations.
DTS and ScreenX have collaborated to optimize the flexible and scalable DTS:X technology for ScreenX auditoriums while ensuring that the filmmakers’ creative intent is delivered to audiences for a captivating moviegoing experience.
“DTS:X immersive audio technology complements CJ 4DPlex’s ScreenX immersive visual presentation, offering an amazing end-to-end product for exhibitors,” said Bill Neighbors, senior vice president and general manager, cinema, home, digital media and streaming solutions, at Xperi. “Additionally, our global presence brings additional resources that will help grow our combined offering in 2019. I am confident that moviegoers will love the experience.”
“Our alliance with DTS will take ScreenX theatres to the next level of immersion,” said JongRyul Kim, CEO of CJ 4DPlex. “It’s an exciting time for cinema and technology to blend and create new experiences for audience members and we look forward to expanding our partnership in the months to come.”
Geir Skaaden, Xperi executive vice president and chief products and services officer said, “in addition to new ScreenX theatres featuring DTS:X, DTS and CJ 4DPlex will explore additional opportunities for collaboration; leveraging our combined extensive technology, business experience and relationships to deliver extraordinary entertainment experiences on an international scale”
CJ 4DPlex www.cj4dx.com