Link Digital Cinema China Technology, Beijing has signed an agreement to purchase additional D-Box motion systems in an effort to meet the growing demand for premium entertainment experiences. In a previous agreement, Link China installed seven D-Box screens for key locations across the country. With this new contract, D-Box is expected to install many more screens before the end of the year with some already in the installation process.
The company’s success in China goes back to 2016 when they entered into an agreement with Bestar, one of China’s premium entertainment companies, to install three screens with fully integrated D-Box motion seats. The full screen theatres are located in Chengdu, Shanghai and Haikou and feature more than 300 D-Box motion seats. Based on their success, two additional venues have opened in Ningbo and Nanjing counting nearly 150 seats.
A full theatre venue with 70 motion seats was also recently installed at the Bestar Ruian cinema and is now officially open much to the delight of moviegoers in that region. Earlier this year in Yangquan, a full screen venue with more than 30 D-Box motion seats was inaugurated at the Yangquan China Film Stellar cinema.
D-Box opened another screen earlier this month with the installation of 75 seats at the Yiwu Bestar cinema.
“Over the past few years, the number of moviegoers across China eager to try innovative new entertainment experiences has been growing by leaps and bounds,” said Claude Mc Master, president and CEO of D-Box. “As a result, we are always happy to partner with leaders like Link DC and introduce our unique immersive experience to more people in order to capitalize on this significant opportunity to build on our success throughout Asia.”
“Part of the reason we have enjoyed so much success is because we make it a priority to offer our customers innovative, leading-edge technology that enhances the movie-going experience,” said Qiu Jingchuan, general manager, Link Digital Cinema. “This new contract with D-Box is another way for us to pursue our mandate to thrill audiences with a unique form of premium entertainment that comes with a track record of worldwide success behind it.”