Cineplexx Kinobetriebe is installing the company’s first MediaMation MX4D Motion EFX Theatre, making it the first such installation in Austria. The 72-seat, 18-bench theatre is located in Graz, the country’s second largest city.
“We are excited to work with Cineplexx on our first Austrian installation,” said Jeremy Devine, MediaMation vice president of marketing. “Our ongoing expansion reflects how beloved our unique industry leading 4D is for moviegoers worldwide.”
MX4D’s silent air-driven pneumatic system offers a cinematic experience that immerses moviegoers into the film's environment. Moving beyond standard 3D, the specially designed seats utilize the company’s newly patented EFX armrest, which allows for every customer to have a uniform experience across an entire theatre.
“Installing MX4D is consistent with our ongoing commitment to offer the best cinematic experience around,“ said Cineplexx CEO Christian Langhammer.
MediaMation is currently working with the cinema chain to install and open two additional locations, Belgrade and Novi Sad, by the end of the year.