Cineplex has partnered with CJ 4DPlex to open Canada’s first ScreenX auditorium today at Cineplex Cinemas Queensway and VIP in Toronto, Ontario with the debut of Warner Bros.’ highly anticipated film, Aquaman.
ScreenX is CJ 4DPlex’s multi-projection theatre technology that enables a 270-degree, panoramic movie-watching experience. Using a proprietary system to expand the center screen image to the sidewalls, ScreenX surrounds audiences with imagery beyond the frame of the traditional movie screen and provides them with a sense of being inside the movie. The opening at Cineplex Cinemas Queensway and VIP will bring ScreenX’s total global footprint to 187 locations in 16 countries.
“This new ScreenX auditorium in Toronto and our ongoing partnership with Cineplex is another big step for ScreenX,” said Brandon Choi, CEO of CJ 4DPlex America. “We are excited to use this new location as a starting point to introduce our 270-degree cinema environment to the wider Canadian marketplace.”
“At Cineplex, we are always looking for the newest and most innovative experiences to introduce to our guests across the country,” said Cineplex CEO Dan McGrath. “ScreenX is a perfect example of this and we are so excited to continue our partnership with CJ 4DPlex and launch yet another first for Canadian movie-goers.”
The announcement today further expands the relationship between the two companies who partnered in 2016 to open Canada’s first 4DX auditorium at Cineplex Cinemas Yonge-Dundas and VIP. Following a successful pilot, the companies announced an expanded agreement this September that will bring the 4DX experience to as many as 13 additional Cineplex locations across the country over the coming years.
Aquaman is the fourth film in a multi-picture agreement between Warner Bros. Pictures and CJ 4DPlex and the eighth Hollywood blockbuster released in ScreenX this year alone. Aquaman follows the globally successful ScreenX blockbuster engagements of The Meg, The Nun and Fantastic Beasts: The Crimes of Grindelwald. The ScreenX slate continues with the first solo feature of fan-favorite Shazam! in April 2019.