Cathay Cineplexes, one of the leading multiplex operators in Singapore, has installed the Dolby Atmos sound platform. The first movie screened there with the new sound format was I, Frankenstein (Lionsgate and Lakeshore Entertainment), starring Aaron Eckhart and Yvonne Strahovski.
“Cathay Cineplexes is proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology at the new and iconic Digital Xtreme hall at Cathay Cineplex Jem,” said Suhaimi Rafdi, chief executive officer, Cathay Organization. “This marks another significant milestone for Cathay Cineplexes as we continue to offer revolutionary systems and creative content to our patrons to ensure the most epic movie experiences. Dolby Atmos is the way to go. We look forward to bringing the Dolby Atmos experience to audiences in more Cathay Cineplex locations.”
“With Dolby Atmos, audiences are no longer just watching a movie, they are experiencing it,” said Leong-Yan Yoong, regional director, South East Asia, Dolby Laboratories. “We are very excited and honored to be working with Cathay Cineplexes to bring the immersive Dolby Atmos cinema audio experience to moviegoers in Singapore.”
For the first time ever in South East Asia, Cathay Cineplexes will debut a loyalty program exclusively for Dolby Atmos movie titles. For every movie ticket they purchase for a viewing in Dolby Atmos, moviegoers will get a stamp on their Cathay Cineplexes loyalty card; and they will be rewarded for every five and 10 movie tickets purchased between June 1 and December 31. Popcorn and drinks will be on the house once moviegoers have accumulated five stamps, and a pair of complimentary movie passes will be given with every 10 stamps accumulated.
Cathay Cineplexes www.cathaycineplexes.com.sg
Dolby Atmos dolby.com/atmosmovies