Big Deahl Productions has completed a new campaign, entitled EB Living, for Eggland's Best Eggs, through client Calcium. At the same time, the company has added post-production to its capabilities and Big Deahl was responsible for everything from production to post-production to final deliverables for the new campaign, finishing nine spots in total: two :30s, three :15s and four :10s.
East Coast-based Eggland's Best Eggs and their ad agency, New York City-based Calcium, retained Big Deahl Productions for the new Eggland’s campaign. Regarding Big Deahl’s work, Calcium’s chief creative officer Steve Hamburg, said, “Working with the gang at Big Deahl is simply the best. Their level of skill, professionalism, creativity and collaborative spirit is unmatched in my experience. They committed strongly and passionately to this job. I can’t wait to see what they’ll do in our next collaboration.”
Currently, Big Deahl is also providing production and post services for an upcoming new campaign for Nestlé. Those details will be announced shortly. Similar full-service work on a recent campaign for Sizzlers also helped inspire the founders of Big Deahl to add post-production services to their client offerings.
Dave Holdsworth, Eggland’s Best Eggs Brand Manager, says the EB Living campaign earned AceMetrix.com’s highest Ace Score – 661 – of all the ads that ran before this year’s Super Bowl. According to that ad/marketing website, “The new campaign, which focuses on the company’s fresh product – eggs - does a superb job of depicting some tasty visuals while also informing consumers about Eggland’s product offerings and quality.”
David Deahl said, “The U.S. market has recently undergone a transition in which many post houses have opened production arms, thus vertically integrating production services. Asian markets have operated in this way for decades. However, less often, we hear about a production company adding post production into their mix. I have long been a director who spearheads projects from production through to final deliverables. To accommodate the growing demands of our clients, we have decided to evolve Big Deahl Productions by now formally offering post production work, complementing our work in production to those clients in need of our comprehensive services.”
“Vertical integration represents significant cost savings and efficiencies that Big Deahl is very excited to now be officially offering to our clients,” said Rosemary Deahl, executive producer, Big Deahl Productions. “Whether it’s just production or an entire project through to final deliverables, our unique ability to act as a one-stop shop not only creates significant cost savings for our clients, but also ensures that the same creative team will see things through from beginning to end. Our award-winning, in-house directors David Deahl and Todd Klein have proven expertise in this industry. They serve as the Guardians of every project we take on, while always ensuring that the artistic vision and integrity of each client is protected.”
Big Deahl Productions http://bigdeahl.com/