B&B Theatres, the sixth largest theatre chain in North America has added four ScreenX theatres and 10 Grand Screen premium large format rooms, bringing to 29 the total number of auditoriums with DTS:X sound. The installations were part of DTS’s partnership with GDC Technology.
“We are pleased to continue our relationship with B&B and GDC to provide more people with exhilarating, lifelike theatrical experiences,” said H. Loren Nielsen, vice president, content relations and strategy at DTS. “Our DTS:X audio technology puts viewers directly in the scenes they are watching. This level of immersion is what we think all moviegoers should enjoy.”
The agreement follows a successful beta test at B&B’s Liberty, Missouri location, which combined DTS:X sound with ScreenX, the world’s first multi-projection immersive cinematic platform that provides moviegoers a 270-degree viewing experience by expanding the scene onto the side walls. The DTS:X ScreenX theatre is consistently one of the highest-grossing ScreenX locations in the U.S.
“B&B Theatres is dedicated to enhancing the movie-going experience,” said Brock Bagby, executive vice president of B&B. “We believe that DTS:X immersive sound in our Grand Screen auditoriums is a winning combination and our Grand Screen ScreenX with DTS:X room offers an extraordinary experience that our guests can’t get anywhere else.”
The first ScreenX theatre with DTS:X to be launched as part of this pact is scheduled to open later this Spring in B&B’s Overland Park, Kansas location. The new ScreenX Theatre with DTS:X will feature certified custom low-profile surround speakers that fit under the ScreenX side screens for a seamless visual experience. The low-profile speakers, deployed in a full DTS:X immersive system, provide premium sound quality for an extraordinary experience.
“DTS:X offers B&B Theatres the flexibility to offer a premium sound experience not only for their Grand Screen and ScreenX, but also their move-down auditoriums, said Annie Wang, executive vice president of GDC Technology. “This agreement covers both new construction and remodels, continuing our partnership with DTS to make B&B the best place to enjoy movies. We congratulate B&B Theatres for its vision to provide their guests with an entirely immersive sound experience like no other, setting them apart from competitors.”
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