Katabatic Digital Expands and now Offers 4K Post to Clients in New York Katabatic Digital a new post-production facility has opened in New York City’s fashion district. One year ago founder Emery Wells opened the doors of Katabatic’s original one-room studio carrying out some of the first color grading in an all-4K digital workflow. Katabatic’s recent growth prompted their move to a new high-end space with a first-year client roster for 4K post-production of TV commercials that includes major brands such as Marriott Pillsbury Pfizer Snickers JC Penney MillerCoors Crisco KFC Citibank CVS/pharmacy and Rocawear to name a few. Today Katabatic specializes in color grading using a mix of digital workflows that best suit a given project. The hardware and software backbone of their 4K workflow is the Red One digital camera and Assimilate’s real-time Scratch digital processing. Wells says “First and foremost our creative talent and artists are our product but there’s no doubt that a driving factor for Katabatic’s rapid growth is our investment in emerging technologies. The 4K post-production workflow for high-resolution imagery and filmmaking is a 180-degree shift from the traditional costly and time-consuming methodologies of the recent past. We offer one-stop shopping for clients looking to take advantage of these powerful new tools by providing everything from the cameras through the grading. By bundling these services we are able to offer clients significant cost savings efficiency and peace of mind by dealing with one company responsible for connecting all the pieces together.” “Within this highly efficient and cost-effective 4K workflow we have a powerful set of digital intermediate tools that enable us to enhance 4K footage creating dramatic contrasts and vibrant imagery ” says Wells “while giving our clients amazingly quick turnaround. With the combination of the Red 4K camera and Scratch software we have the right digital solution at the right time and at the right price to give our clients optimal visual results for their projects. These factors allow us to spend more time on each project perfecting the color grading and finishing which make for a superior result.” Katabatic Digital www.katabatic.tv
